Mike White

Mike White

Audience101

Services

Community Strategy

Course Creation

Community Setup

Marketing & Launch

Growth & Retention

About

Mike helps founders, entrepreneurs, and small teams cut through the noise, get clear on their audience, and turn that audience into loyal customers and members.

With 20+ years as a Director, C-Suite exec, and entrepreneur, Mike has worked with brands like Ericsson, Spotify, Twitter, and Virgin, plus countless challenger brands, building marketing that’s simple, human, and delivers results fast.

He is also the founder of Audience101, a community and consultancy that blends strategy, implementation, and ongoing support so you’re never stuck staring at a blank plan again. His Connected Audience Flywheel™ links live events, tight-knit communities, authentic content, and focused media into one connected whole instead of scattered, one-off tactics.

Who I Work With
  • Solopreneurs who want a marketing system that doesn’t eat all their time or budget

  • Small businesses ready to grow their audience into loyal customers

  • Established brands looking to pivot from “campaign thinking” to a community-led model

  • Anyone who wants the benefits of their own fractional CMO, without the salary or the ego

Service Offerings
Community Membership:

Access to my full library of step-by-step guides, templates, and playbooks

Live support through workshops, events, and Q&A sessions

The exact framework I’ve used with global brands and small startups alike

1:1 Pivot & Growth Strategy (Hourly Sessions)

A deep-dive session to identify your gaps and opportunities

Clear, actionable steps you can implement immediately

Optional follow-up support to keep you on track

“Our staff (30,000) engagement went from 30% to 86%, having worked with Mike to create our transformation strategy.”
Ericsson

Ericsson

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