More research-backed tips for an event name

We gave you a checklist above. But let's dive deeper into what the research says about naming!

As you come up with some options, run through this list to evaluate them.

• Keep it short and simple. Reducing cognitive load makes it easier to make decisions. Long names and titles get skipped.


• Make it easy to pronounce. Names that are hard to pronounce are perceived more negatively.


• Create curiosity. Every second, we decide if what we see is worth our time. Skip generic names and choose something that makes people curious... even a bit edgy. Curiosity captures attention.


• Grab attention with emotion. People are bombarded with info. Emotion cuts through the noise. Go for an emotional response to your event name (probably excitement!). And no, "Northeastern Regional Conference" isn't it.


• Use the science of brand personality. A groundbreaking study argued we judge brand personality on 5 things: Sincerity, Excitement, Competence, Sophistication, and Ruggedness. Does your name convey some of these?


• Does it sound good? Say the name out loud. Brand names that sound good are more likely to evoke a positive response.


• Do the letters work? Even more name research suggests that letters matter, and that distracted people make quick brand name decisions based on phonetics (e.g. the sounds in your name). Research suggests people prefer long vowel sounds and hard consonants (e.g. Google; Kodak)


• Add a sub title with a pause: People remember better when there are breaks and pauses between names and sub-names.

Using this research to your advantage can really help with choosing an amazing name! And this generator can create unlimited suggestions. Keep going until you find something that works!

How this event name generator works...

Yes, this generator runs on AI. And since it doesn't need to nap or eat nachos, it will cheerfully give you never-ending name suggestions.

That's the good news.

The bad news?

Even our AI generator isn't perfect. It's been known to spit out some silly names. Oh, and you should always check that names are available before you use them. AI generators can make mistakes.

Concept testing your event name

As you prepare for the ultimate event, here are a few more concept tests to make sure you've got the perfect name.

• Check searchability to make sure the title works for SEO web searches.


• Create/check hashtags to make sure your attendees can share.


• Have people read it out loud and critique it.


• Future-proof it by avoiding specific place names or dates (in case you change next year).

Spinning a great name into a great event

Here are a few more tips as you plan your event to turn your name into an event dynasty that people will talk about for years.

• Create a Big Purpose for your event.


• Tease some of the content and speakers, but save room for surprises.


• Plan TONS of networking and "down" time.


• Consider letting members pitch outings, sessions, meal spots, etc. Get them involved!